Labatt Blue Bottle
Datec. 1990
Dimensions25.9 x 7 x 7 cm
Credit LineGift of Labatt Brewing Company Limited, 2010
Object number2010.011.1965
Label TextLabatt’s introduced Pilsener beer in 1951. Consumers failed to respond to the European-looking mascot, “Mr. Pilsener,” resulting in it not selling well. In the late 1960s, the company redesigned the label: it included a Canadian maple leaf, the colour blue, and the beer’s new name, “Labatt’s Blue.”
NameBottle
c. 1990
c. 1990
c. 1980
1992
c. 1992
