McCormick's London Canada Blotter

DimensionsOverall: 12.1 x 22.6 cm

Credit LineGift of Mrs. Eleanor Somerville, London, Ontario, 1975

Object number1975.009.004

Label TextAdvertising cards such as this one were used to promote products, share information, and attract customers with their unique graphics. In the 1890s, McCormick adopted a marketing technique: the use of trade names and trademarks. He began distributing Jersey Cream Sodas, a premium product so named to differentiate it from his standard goods, but also to form a link with the consumer who was expected to recognize its superior qualities and remain loyal to the brand.

NameCard, Advertising