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David Harum Advertising Book
Artist EDWARD NOYES WESTCOTT (AMERICAN, 1846-1898)

David Harum Advertising Book

Datec. 1910
DimensionsOverall: 13.5 x 19.4 cm
Thickness: 3.5 cm
Credit LineCollection of Museum London, 2002
Object number2002.011.001
Label TextLondon’s McLeod, Nolan & Co. released this book in 1910 to promote sales of their “David Harum” brand cigars. American author Edward Noyes Westcott’s (1846-1898) book, "David Harum: A Story of American Life," was published in 1898. Printed more than 100 times in 30 years, it sold more than a million copies. Name recognition alone made it a good choice for a cigar brand.
NameBook