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A Good Catch (John Labatt Limited Ale-Stout & Lager)

Date1915
MediumPrint
SupportPaper
Dimensions71.5 x 51.5 x 4 cm
Credit LineGift of Labatt Brewing Company Limited, London, Ontario, 2010.
Object number2010.011.550
Label TextThis 1915 calendar encourages women to drink Labatt beers. Women were an untapped market. In the 19th and into the 20th centuries, women who drank alcohol in public invited criticism for their perceived lack of morals. It would take the upheavals of the First World War (1914-1918) to begin to change this attitude.
NameCalendar