Labatt's French Calendar for 1948
Date1948
Dimensions103 x 64 x 4.5 cm
Credit LineGift of Labatt Brewing Company Limited, 2010
Object number2010.011.4551
Label TextWith this circa 1948 calendar, the Labatt brewery attempted to grow its market share. It implied that the well-to-do enjoyed Labatt’s products as much as any others. Labatt advertising targeted many segments of the population in other ways as well. It published advertisements in periodicals ranging from farmers’ magazines to current affairs monthlies to labour and ethnic journals.
NameCalendar
