Artist BARCLAY, CLARK & CO., LITH., TORONTO

John Labatt Ale & Stout World Exhibition Poster

Datec.1900

MediumInk

SupportPaper

Dimensions103 x 31 x 3 cm

Credit LineGift of Labatt Brewing Company Limited, 2010

Object number2010.011.538

Label TextWith this circa 1900 poster, the Labatt brewery attempted to grow its market share. It implied that the well-to-do enjoyed Labatt’s products as much as any others. Labatt advertising targeted many segments of the population in other ways as well. It published advertisements in periodicals ranging from farmers’ magazines to current affairs monthlies to labour and ethnic journals.

NameLithograph