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Cool Spring Beer

Cool Spring Beer

Datec. 1975
Dimensions16 x 6 x 6 cm
Credit LineGift of Labatt Brewing Company Limited, 2010
Object number2010.011.2034
Label TextIn 1971, Labatt’s introduced Cool Spring in British Columbia to gauge Canadian reception of American-style light beers. But federal regulations prevented the company from marketing the beer as a low-calorie product. Customers became confused. As a result, Cool Spring could not rival the popularity of its American counterpart, Miller Lite.
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