Labatt's Extra Stock Ale Coronation Special Carton with Bottles
Date1953
Dimensions24 x 41.5 x 14 cm
Credit LineGift of Labatt Brewing Company Limited, 2010
Object number2010.011.2297
Label TextLondon’s Hygrade Corrugated Products manufactured this “EZY-Doz” beer bottle case for Labatt’s. Patented in 1950, the design was Hygrade’s response to consumers’ struggles with awkward to carry and difficult to open beer cases. It has a built in handle and was sealed with special glue. And there was more! Drinkers could help themselves to a bottle straight from the case.
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