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Life Chips, Battle Creek Health Food Company Crate

Life Chips, Battle Creek Health Food Company Crate

Datec. 1898-1906
Dimensions30 x 70 x 44 cm (11 13/16 x 27 9/16 x 17 5/16 in.)
Credit LineGift of Grant Hopcroft, London, Ontario, 2016.
Object number2016.035.001
Label TextThe short-lived Battle Creek Health Food Company transported its cereal, Life Chips, in this crate. This predecessor of the Battle Creek Toasted Cornflake Company opened in London in 1905 and closed by January 1906. Although the company advertised the health-giving properties of Life Chips and its other products, customers did not respond.
NameCrate