McCormick’s Blotter
DimensionsOverall: 23.2 x 12.1 cm
Credit LineGift of Mrs. Eleanor Somerville, London, Ontario, 1975
Object number1975.009.003
Label TextTrade cards such as this one were used to promote products, share information, and attract customers with their unique graphics.
In the 1890s, McCormick adopted a marketing technique: the use of trade names and trademarks. He began distributing Jersey Cream Sodas, a premium product so named to differentiate it from his standard goods, but also to form a link with the consumer who was expected to recognize its superior qualities and remain loyal to the brand.
NameCard, Advertising
Early 20th Century
