Gold Medal - Western Fair 1906
Date1906
Dimensions64 x 75 cm (sight) in mat 39 x 49 cm
Credit LineGift of Labatt Brewing Company Limited, 2010
Object number2010.011.517
Label TextJohn Labatt won this gold medal at the 1906 Western Fair for his display of ales and porters. Labatt's and other local breweries were important participants at the Western Fair. The availability of beer at the event drew visitors. As well, their paid advertising in Western Fair promotional materials helped fund the annual event. Although temperance advocates argued against the availability of beer at the Fair, until the Ontario government formally implemented Prohibition in 1916, the brewers had a strong presence. As with other manufacturers, the Fair provided the Labatt brewery opportunity to promote its wares and build brand recognition.
After his father's death in 1866, John Labatt II (1838-1915) officially took over Labatt Brewing Company in 1872. The company would become the largest brewery in Canada. Labatt began to enter the company’s products into Canadian and international competitions. Winning medal after medal, the company gained fame and sales grew.
NameCertificate, Achievement
