"Smile Be A Bomber Booster"
Datec. 1970
Dimensions9 x 9 x 0.1 cm
Credit LineGift of Labatt Brewing Company Limited, London, Ontario, 2010
Object number2010.011.4899
Label TextLabatt Brewing Company introduced their pilsener lager in 1951, and when promoting it in Winnipeg, Manitoba it was given the nickname "Blue" due to the colour of the label. In addition, this nickname came about from Labatt's sponsorship of Winnipeg's Canadian Football League (CFL) franchise, the Blue Bombers. This sticker promotes the team and urges people to become supporters.
NameSticker
c. 1900-1910
c. 1987
c.1920