CFPL Team 10 vs Bothwell Slo-Boys Poster, c 1970s

Datec. 1960s

Dimensions55.9 × 35.9 cm (22 × 14 1/8 in.)

Credit LineGift of Jonathan Vance, London, Ontario, 2022.

Object number2022.005.002

Label TextThis late 1960s era promotional poster advertises a hockey game between CFPL television personalities and the Bothwell Slo-Boys at the Bothwell Arena. The individuals illustrated on the poster, all popular during the 1970s, include: • Jack Burghardt FYI News at 6 p.m. anchor for much of the 1970s; • Bill Hutchings, weather reporter; • Pete James, sports announcer; • Ray Jewell, host Jewell’s Farm Hour. When CFPL-TV first launched in 1953, it was one of the first private television stations in Canada. The state-of-the-art facility was built on the outskirts of London which is now known as Communications Road near the Westmount area. Founder Walter Blackburn, owner of the London Free Press and Blackburn Group, thought the notion of “radio with pictures” would resonate with the audience he already held and allow him to grow new audiences. As the only broadcaster in London for years, generations of audiences developed strong connections to the broadcasting personalities who became household names over the years. Celebrity athlete, Fergie Jenkins is also noted on the poster. Jenkins, hailing from Chatham, Ontario, is a Hall of Fame baseball player who received the Cy Young Award among other accolades. Before, during, and after the 1960s and 1970s, charity sports events were popular. Celebrity broadcasters played against local clubs to raise awareness and funds for various causes. Hosting lively events for the whole family featuring mascots, celebrities, prize draws, and kid’s activities were and still are a popular vehicle to drive support and fundraising for charities of all sizes. Further, many corporations are affiliated with causes in the community. Celebrities can be highly persuasive, and it seems likely that the CFPL personalities drew crowds and had a following during the 1970’s. Endorsements can go a long way in attracting event audiences and producing a connection to charitable causes.

NamePoster

CopyrightPhoto Credit: Toni Hafkenscheid